So you've got the perfect idea for a thriving, fulfilling business. One of the very first decisions to make is what to name it. Once a name is chosen, you excitedly tell your friends, family and business partners. Of course everyone loves the new name you chose, right? Truth is, you will almost want to throw in the towel in frustration at this point because everyone involved has their own ideas of what your business should be named. So really, what is the big deal, anyway? Turns out, naming your business is a very big deal and once decided, can not be easily changed. Here are a few things to consider when choosing your business name.